Space-saving circular printer

You know how you have a big, ugly box on your desk that prints out documents and pictures? Your printer, yeah. Well one of the winners (Samsung actually) of the IDEA (Industrial Design Excellence Award) competition had decided that they didn't like the box idea either so they made a circular printer. It uses rotation to print across the page instead of the back and forth we're all familiar with, which reduces the size by a third. Just a prototype now, but you never know what'll happen.