Super barcodes teach all about broccoli

Don't worry, you can all relax now. The Dole food company has introduced a QR barcode that allows cameraphone users to get a whole bunch of information on where its Broccoli has come from and "how it arrived on the shelf" and even some recipes for the hungry consumer. And here we thought the broccoli was picked (or however one gathers broccoli) and shipped it in refrigerated trucks to the supermarket, where nice grocers put it on the delicately sculpted crushed ice. Who knew a barcode could tell us so much more. And weren't RFID tags in all consumer products supposed to give us all this information anyway, thus allaying the fear that someone might have tampered with our precious broccoli? More vegetables to be covered soon!