Start with fruit, add iTunes, season to taste

I've seen some pretty wacky promotions in my time, but this is one I never saw coming:
California produce sellers will be giving away free tracks at the iTunes Music Store with qualifying customer purchases. The promotion is sponsored by the California Tree Fruit Agreement, the body responsible for California produce marketing.

This is similar to the promotion from last year's SuperBowl, where free iTMS tracks were given away on certain Pepsi bottle caps (except way healthier!). Pepsi and iTunes plan to do another promotion at this year's SuperBowl, but absolutely no free tracks will be given to anybody who mentions Janet Jackson's breast.