Apple to open third retail store in Manhattan

Apple has just scored a lease for its third Manhattan retail store location. The new store will be in company with the 21,000-square-foot
SoHo store and with an upcoming store in the underground concourse of the GM building at the foot of Central Park. The new retail outlet will be a fraction of the size of the flagship SoHo store — literally. At 2,000 square feet, it is not quite a tenth of the size of its big sister.

Precise street location remains unconfirmed, but internal documents refer to the store as "NYC-Flatiron," suggesting a location near the 23rd and Broadway Flatiron building, about halfway between the GM and SoHo stores. Could this explain a certain recent visit by a certain CEO?