CoolP3: portable audio for preschoolers

This MP3 player is so cool it doesn't even need an M (making the
SwiMP3 so last year, yo). The CoolP3 player is targeted at a youthful market — a really youthful market. Since when do 4 to 8-year-olds have portable audio devices?
Apparently since they've started being fitted with parental volume controls — bogus! But for $30 this durably-designed player comes with candy colored headphones and holds "about an hour" of music — probably 128MB. What's next, baby iPod?
(Remember, you heard it here first.)