Sony's Grand WEGA 3LCD HDTVs now shipping in the US

Sony's pushing out four new HDTVs in its WEGA line at 60, 55, 50 and 42-inches. The first three models: KDF-E60A20,
KDF-E55A20, and KDF-E50A10, respectively, ship out this week, with the 42-inch KDF-E42A10 hitting in July. All units will do 720p native resolution (1280 x 720 pixels). Under the hood they're using 3LCD technology, which is supposed to generate more natural color reproduction and higher brightness levels. Can't argue with that.