XM will broadcast Hyundai-only channel

By Barb Dybwad

File this in the "what are they thinking?" category —
XM satellite radio wants to broadcast a satrad channel that would only be available to Standard Equipped Hyundais. We can only presume the content would be about... Hyundais. And if so, is there really a burgeoning market of XM-subscribing Hyundai fanboys out there to sustain this (we trust if there is, you'll flame us in the comments)? And if not, why bother choosing this channel over the regular programming stations? We guess this is the audio equivalent of "this site only viewable in Internet Explorer."
Can someone clue in the programming department how lame that idea was, too?

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