Sony Ericsson falls off cluetrain in marketing the W800

You know, one of the many great things about the internet is the new transparency in which marketers are actually speaking openly and honestly with their companies' customers instead of trying to hoodwink them into buying products.
We think perhaps Sony Ericsson hasn't heard about any of that, because apparently they mounted an entirely fabricated marketing campaign to get users to submit testimonials about the
W800 Walkman phone. This involved concocting a story about dance producer DJ Laurent Wolf losing his W800 at a club, which contained the only copy of his next single. We're wondering a) why anybody bought the idea of a well-known producer leaving the only copy of a work in progress on a cellphone, b) how the testimonials were supposed to help find the phone, and c) why Sony Ericsson didn't just ask people up front to submit testimonials for what is plainly a pretty righteous phone in its own right.