PS3 will be $300 to $400 at launch, according to Sony CEO

Peter Lewis of Fortune has written up a little
PS3 love fest that heavily quotes Sir Howard Stringer, the CEO of Sony, and drops a few juicy details on the forthcoming console. We have little doubt that the timing of this piece is meant to coincide with a
certain console's launch, but maybe that's just us. First off, the much rumored price will be directly competitive with
that of the Xbox 360, ranging from $300 to $400 at launch mid-next year, with the US launch to follow a few months later. The console will come bundled with games, movies, and TV shows, but we're hoping those won't be the only value adds for the different prices, and that a hard drive bundle might work its way in there, even though Sony has stated they
won't be shipping a drive with the console. Sir Howard Stringer also states right up front that Sony will be selling the PS3 at a loss to promote the Blu-ray standard, which seemed pretty obvious, but that won't stop them from bragging about it. We're not sure any of this will slow the current Xbox 360 fervor, but it's good to know that Sony can still nab some positive PR.

[Thanks, Jimmy]

Update: CNN Money retracted! See here.