15" PowerBook G4 "Ultimate"?

Check this out: I called the two Apple stores around Denver, CO to see if they had 15" PowerBooks in stock with larger hard drives. The employee says "we have the 15" Ultimate, which has upgraded 1 GB ram and a 100 GB hard drive."

Um... Ultimate™? When did that happen? Does this mean I can buy an iPod Xtreme™? Or how about a Mac mini Accelerated™? I don't see any record of this naming scheme on Apple's site, so maybe it's something the retail stores are trying out to help customers who still get confused by a product line as simple as Apple's.