NBC and ABC gets higher ratings thanks to iTunes

By Scott McNulty

NBC
is seeing great ratings for The Office, and they think that the iTunes Music Store is part of the reason. It is the most downloaded of all NBC material on iTunes, and it is consistently the top downloaded TV show.

ABC is also seeing similar gains with their shows that are available on iTunes. Does this mean that they will both soon open the floodgates and make available much more content on iTunes? I sure hope so, because I want to cancel my cable and watch only iTunes downloaded videos.

[via
iLounge]

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