Switched On: 101 columns
A couple of years ago we asked Ross Rubin, classic technology witticist and noted analyst for NPD, to do a weekly column for us. We dubbed it Switched On, which debuted exactly two years ago this Friday. Since then he's written over a hundred editions of his weekly column — a hundred one to be exact, and a hundred two as of his next column later today — which continue to endlessly delight and amuse those who tune in weekly for his humorous insights on technology. Here's to another two, Ross!
P.S. -Click on for the entire Switched On archive!
- Switched On: The iPod Photo's slippery slope towards video
- Switched On: Change in the air for thin data
- Switched On: How Microsoft's Media Center Will Save Television
- Switched On: Mattel's Juice Box Enters The Matrix
- Switched On: RoboSleepingIn
- Switched On: Audio companies should plant seeds, not pick Apples
- Switched On: iPod flash wouldn't realize downmarket dreams
- Switched On: TiVo should skip ahead and kill subscription fees
- Switched On: Microsoft refreshes WebTV for a curious comeback
- Switched On: The Slight Before Christmas
- Switched On: Consumer electronics companies need to step up their software
- Switched On: Fond memories of CES Press Conference #417
- Switched On: Mac mini, the best media center that isn't
- Switched On: Motorola will play shuffle-bored on deck
- Switched On: Pimp My Rise
- Switched On: PDAs, a multiple murder mystery
- Switched On: Time to write off pen computing
- Switched On: High-resolution photos want to be free
- Switched On: The "i" behind iPod — innovation, integration, or inertia?
- Switched On: Motorola's cell phones keep getting BETR
- Switched On: The Blossoming of Bluetooth
- Switched On: The PSP Changes the Game
- Switched On: Stuck in the Middle with UMD
- Switched On: Apple, RIAA Should Sue Each Other's Fans
- Switched On: The Ambient Dashboard moves the needles
- Switched On: Sweet dash eats cash, meets crash
- Switched On: The misguided marketing of PlaysForSure
- Switched On: Philips PSS110, The Little Boombox That Can't
- Switched On: Longhorn hardware advances could give PDAs a one-two punch
- Switched On: Next-gen consoles have 500 million triangles per second and nothing Pong
- Switched On: Aping Donkey Kong: The bizarre 180 of XBox 360
- Switched On: The Tao of the Photo Trinket
- Switched On: Macintel – Expanding market share via the chic, the geek, and the IT meek
- Switched On: Don't Buy This Stuff
- Switched On: With Grokster decision, "endangered gizmos" will survive
- Switched On: Causing a Change of Heart
- Switched On: Jane, Stop This Crazy Thing
- Switched On: The Peerflix challenge: Rip. Flix. Churn.
- Switched On: MP3 from Rio flight to neophyte
- Switched On: Mighty Mouse has some wrongs to right
- Switched On: When Clock Meets Dock
- Switched On: The musical mesh for the moneyed
- Switched On: Musician, Heal Thyself
- Switched On: A Case of "He Said, HP Said"
- Switched On: Hi-Def and Dumb
- Switched On: Fixed Fees and Diminishing Returns
- Switched On: Why Motorola's ROKR plays the humdrum
- Switched On: Listen Up, 'Buds
- Switched On: Cheapest laptop boasts rich innovation
- Switched On: When you wish upon iPod
- Switched On: The camcorder's disposable, but the memories aren't
- Switched On turns one: The Maven
- Switched On: The Game Boy Micro pulls off the screen play
- Switched On: Let Freedom Sling
- Switched On: Microsoft needs to smarten up startin' up
- Switched On: From PC to PSP, Sony-style
- Switched On: If Black Friday went my way
- Switched On: Cisco and the set-top
- Switched On: A facile firewall sleeps with the fishes
- Switched On: The Year of the Switch
- Switched On: The Switchies
- Switched On: Enter the lay tricks
- Switched On: A moving experience
- Switched On: Where's Windows' welcome wagon?
- Switched On: Burning love
- Switched On: All the President's Discs
- Switched On: Bringin' da noise brings in da funk
- Switched On: When you wish upon a star
- Switched On: The contractor and the architect
- Switched On: Origami is a paper tiger for now
- Switched On: La la introduces the CD to P2P
- Switched On: La la, legality, and the long tail
- Switched On: Why Adobe should cook the books
- Switched On: Boot Camp – The Miffing Manual
- Switched On: Get the show on the road
- Switched On: Pandora's Box (Part 1)
- Switched On: Pandora's Box (Part 2)
- Switched On: Reaching beyond retro
- Switched On: With flash camcorder, Pure Digital shoots and scores
- Switched On: TiVo should be on Google's wish list
- Switched On: Baby steps toward intelligent apparel
- Switched On: Taking control to another dimension
- Switched On: Flight of the damned... usage terms
- Switched On: Pondering PC 3.0
- Switched On: Why Microsoft would break Windows
- Switched On: A direct hit
- Switched On: Biting back for Bluetooth
- Switched On: The music, the money and Microsoft
- Switched On: The next PlaysForSure ad
- Switched On: Trading up trade shows
- Switched On: Time Machine restores best, not first
- Switched On: An image to protect
- Switched On: The gist on your wrist
- Switched On: The Chumby challenge
- Switched On: For Bluetooth, icon or "I can't"
- Switched On: Brookstone's music box
- Switched On: Why XM should nab Napster
- Switched On: Dash puts wireless in the driver's seat
- Switched On: Dashing through the slow
- Switched On: Abbott and Costello meet HP's board
- Switched On: Apple's DVR dilemma
- Switched On: Rebooting retail in Redmond