Red Steel TV spot aired, for the kids

By James Ransom-Wiley

Ubisoft's first Wii ad, a Red Steel TV spot, has all the makings of an effective after-school commercial:

  • Action (swords, guns, flailing arms, etc.)
  • Humor (stereotyped Asian "master" ridicules disciple: "you suck")
  • Reassurance (older gamer is playing; it must be cool)

Are we sold? Nope — but we're not the target. Think Ubisoft captures the kids' imaginations with this one?

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