Recap: Xbox 360 crashes PS3 launch fun

By Dustin Burg

Microsoft had one goal in mind for the European Playstation 3 launch ... be annoying. The Xbox marketing team did everything in their power to humiliate, taunt, and make fun of Sony's launch, all with a smile and a devilish whit. We mentioned France's love boat and the Foster's beer delivery, but there were a few more incidents we didn't acknowledge.

  • During the PS3 launch in France, the Xbox team sent out text messages to anyone who'd accept them wishing everyone great night.
  • More beer was delivered.
  • If you were a waiting in line for a PS3 in the UK, the Xbox team handed out chairs to sit on with a URL on the back. The website, toolate, taunts the PS3 by saying "Xbox welcomes PS3 to the next generation. Sony ... you're late! Let the games begin."
  • There were also reports that Microsoft employees were standing on nearby rooftops blowing whistles to drown out Sony's press conference talk.

Whether you find these acts hilarious, creative, immature, or evil there's no doubt Microsoft stirred up some negative PR for Sony's European launch. This is the time when we ask ... can't we all just get along?

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