AAPL chosen for the Bar Mitzvah portfolio

Over at the Seeking Alpha investment blog, they take this crazy Wall Street business pretty seriously, and blogger/financial adviser Scott Rothbort of LakeView Asset Management is serious about his financial plan for his kids' Bar & Bat Mitzvahs. In case you're not familiar, the Jewish coming of age celebration (traditionally at age 13 for boys/12 for girls, although nowadays many families fete both at 13) involves a ceremonial call to read from the Torah scroll, recognition as an adult member of the community, and gifts — sometimes legal tender — from family and friends.

Rothbort's policy for those cash gifts is prudent: his kids use a chunk to buy a new computer (in the case of his son's upcoming Bar Mitzvah, the family's first Mac) and the rest gets invested in a five-stock equity portfolio. Topping the list of stocks is our dear friend AAPL (blog | quote), and Rothbort suggests an interesting sales strategy: "[Microsoft's] Vista operating system is such a disaster that it turns out to be the best marketing tool for the Apple Mac." Yikes. Other stocks on his list include Google, McDonalds, Goldman Sachs and Sears Holdings. Mazel tov, young Mr. Rothbort, and welcome to the Mac tribe.