Starting a guild from scratch

I don't think Scott has ever covered this topic in his Officers' Quarters column, but it might be a good one: how exactly do you start a brand new guild from scratch? Actually this is pretty close, but even that column doesn't get to the nitty gritty of bringing a guild from an idea in someone's head, to a group of 25 people raiding successfully every week. It seems such a tough job that it's a wonder guilds have succeeded at all.

I have only formed my own guild once, and it wasn't in World of Warcraft– a group of people I grouped with in another online game thought "Silver Monkeys of Death" would be a good name for a guild, and so, strangers though we were, we paid the fee and grouped up. It lasted about a week. The only way I can see a guild really succeeding is if you have a few people who know each other in real-life to support it– if you can get a chain of about 10 people who know each other really well (as in friends of friends), then you're on your way to getting a good guild rolling.

But other than that, I can't really see it happening. I'm not talking about guilds who move from game to game– I'm talking about guilds that are supposedly formed by people who've met each other only in game. Is it really possible for a group of people who have only met each other in game to actually form a full-fledged raiding guild?