The Daily Grind: But all my friends play!

Why do we play MMOs? Sure, we could spend all day discussing game design, new content, casual vs. hardcore, class balance (nerf !), PvP, crafting, leveling curve, and economy... but in the end what makes us log on to a game day after day, through nerfs, bugs, and server meltdowns? Chances are, it's not the gameplay — it's the people. Would you still play your favorite game were it not for your guild (or clan, or fellowship)? Or is your MMO-ing all about the game?