A day in the life of an Age of Conan designer
The designer gives several examples of where you'll see his work in action, and even describes some of the behind-the-scenes mechanics driving the NPC's decisions. The designers at Funcom have a series of tools at their disposal, from in-house software to theoretical constructs. Hegarty mentions Maslow's hierarchy of needs as one of these supporting constructs; NPCs essentially have a priority list of needs, ensuring that you'll see them doing a variety of activities as you move through a given area.
Fascinating stuff, and with the Open Beta kicking off tomorrow, something we'll all be experiencing very soon.