Floridian anti-smoking ad looks very familiar

Anti-smoking organization Tobacco Free Florida recently released a local TV spot featuring a fake FPS title, which for all intents and purposes, may as well be titled Haylo, created by little-known developer Spungie. The ad shows the unwisely unhelmeted hero laying waste to a squadron of robo-baddies, then lighting up a moke-moke, which quickly drains his health, leaving him very dead in the enemy stronghold.

Gaming news site GameCouch recently interviewed the ad's creators, who explained that the fake game theme was chosen to grasp the attention of the coveted 11-17-year-old demographic. It's certainly not the least clever anti-smoking PSA we've ever seen, though we never knew that smoking a cigarette led to immediate death. They should really put that on a warning label or something.