What Apple could borrow from Domino's
There's a clever post at Gedblog this morning about The App Store and Domino's Pizza Tracker. Specifically, how the Pizza Tracker's functionality could aid the App Store review process.
Ged and his coworkers at The Iconfactory have been waiting 12 days (as of this writing) for Apple to approve Ramp Champ, their next iPhone game. As Ged describes in the post, the waiting wouldn't be so bad if they knew what was going on.
The Pizza Tracker lets you monitor your pizza's progress online, dispensing updates on who's assembling it, when it went into the oven, when it went out for delivery and even the name of the person who's about to ring your doorbell. With that in mind, Ged suggests an "App Tracker" that describes where apps stand in the review process. Additionally, such a thing could aid the reviewers themselves, as they could monitor what part of the process hindered an app's release.
As we heard yesterday from Phil Schiller, Apple is aware of the App Store's issues and working to solve them. This is a new business model that still has a few kinks. It's suggestions like this that will improve things. It's nice to know that Apple is listening.