AT&T loses first round in battle over Verizon ads

The Associated Press is reporting that an Atlanta Federal judge has denied an AT&T request to pull the Verizon 'there's a map for that' ads.

The judge has set a December 16th hearing to give AT&T another chance to make a case.

AT&T filed suit earlier this month looking for a temporary restraining order to stop the ads, and wanted a permanent injunction to halt them. The ads say that the AT&T network is not up to the quality or range of the Verizon network, and shows two coverage maps to make the point. AT&T claims the maps are misleading, and injures the company reputation.

Verizon has said the commercials are truthful and accurate.

The case pits the two communication giants against each other as they fight for increasing shares of the mobile market. AT&T has an exclusive on the iPhone, and that has brought AT&T an increasingly growing share of mobile customers.

Verizon was reportedly offered an exclusive on the iPhone more than 2 years ago but turned it down. There have been sporadic reports that Verizon would like to get the iPhone back when the AT&T contract expires, but with some Verizon ads targeting the iPhone as well as AT&T that looks to be increasingly unlikely.