Russian commercial rips off Lich King trailer

As if it weren't enough that we have to tolerate protection warrior dominance in PvP as the first sign of the impending apocalypse, we started getting tips about a somewhat...odd-looking Russian commercial two days ago featuring Evgeni Plushenko, an Olympic gold medalist and three-time World Champion. By now, YouTube's gotten in on the joke with the Related Videos sidebar as well.

Finished watching it? Yep — what you're seeing above is a riff on Blizzard's Wrath of the Lich King trailer as envisioned by Oriflame, a cosmetics company advertising their Glacier Ice cologne. If they're not actually riffing on the trailer, then apparently their marketing department shares a hive mind with Blizzard's cinematics team, which may become troublesome around the time the latter starts storyboarding the Cataclysm trailer.

I am stricken by a sudden vision of Burma-Shave advertisements in Gilneas: This cooling shave / Will never fail / To stamp its user / Alpha male / Burma-Shave.