Report: Initial iPad demand greater than iPhone's

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It's hard to forget the near mania that preceded the iPhone's US launch. New Yorkers began lining up to buy one four days in advance. David Pogue wrote a song about it. Things got out of hand. Now, according to RBC Capital Markets' Mike Abramsky, iPad demand is even higher.

RBC recently conducted a survey of 3,200 people and found that 13% are likely to buy the US$499 iPad. Initial interest in the iPhone was at 9% prior to launch in 2007. Perceived value for the cost is probably the deciding factor. Remember, the original iPhone was also $499. The iPad has obvious differences like size, resolution, a huge existing library of 3rd party apps and 16GB of memory (the $499 iPhone had only 4GB of storage). The iPad is also contract-free, something the iPhone can't (officially) do in the US.

What's most interesting is the number of people who said that the iPad is affecting other purchasing decisions. A full 25 percent of respondents said that they are delaying other Apple purchases as a result. Nine percent have put off buying a MacBook, and 10 percent have put off an iPhone. On a personal note, my parents just put off buying a MacBook until they get some hands-on time with an iPad at their local Apple Store.

iPad pre-orders could begin as early as this week, but Apple doesn't release those numbers. However, this report and the fact that some Norweigan retailers had to halt pre-orders because of the overwhelming demand bodes well for initial iPad sales.

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