Sprint EVO 4G celebrates its 'first' commercial

"First is the beginning" — tautologies notwithstanding, so debuts Sprint's inaugural EVO 4G commercial, now online and airing over broadcast television. Although evoking the same parallel syntax narrative style akin to the "Droid does" campaign — as well as rocket-propelled imagery — we gotta say, this one's much more comforting. Like the commercial says, first isn't later, first is... right after the break.

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