Pac-Man to appear on Japanese food pac-kages

In honor of Pac-Man's 30th anniversary, Namco Bandai has entered into a co-marketing partnership with Japan's Meiji food corporation to create some very cute packaging for snacks and beverages. Starting next month, cartons of Meiji's coffee and fruit drinks, as well as its line of puddings, will bear Pac-Man imagery.

The enjoyment from these packages won't just be superficial. Each will come with a code allowing Japanese customers to download special Meiji/Pac-Man images for their cell phones. One on hand, we love this, but on the other hand, we can't help but think Namco Bandai's money would have been better spent on Pac-Man Battle Royale machines. For our office.