XtendPlay extends your Xbox 360 or PS3 controller, vertically
Creator Xwerx likens the development to the invention of the baseball glove. "So the question we put to you is: why are you still bare-handing your controller?" "Stallion83," who has over 500,000 Gamerscore, likes the device (or likes his endorsement deal), and he knows a thing or two about holding a controller for way too long.
The $20 ... things ... ship "in 2 weeks," according to the website, and are available for pre-order now. Still not convinced? Check out a trailer after the break. You really need to see this in motion.