Seen@Gamescom: Need for Speed: The Pamphlets

No doubt, the city of Cologne takes Gamescom very, very seriously. With a quarter million visitors descending on the burg, marketing opportunities abound. There's Street Fighter X Tekken ads on cabs, Modern Warfare 3 mega banners in all the subway stations and every Media Markt (German Best Buy) street billboard in the city featuring hardware discounts.

But, it's the Need for Speed: The Run / Gamestop leaflets lining the subway cars for the straphanger crowd that really caught our attention. By this evening, most of the ads had been taken by the ravenous Gamescom public.