Draw Something becomes a game show in UK

The plans to adapt Draw Something, the app you probably still have on your phone from last year, into a primetime game show don't seem to have amounted to anything in the US, but a UK version is on the way.

Channel 4's "Draw It!" pits two teams of one contestant and one celebrity together to ... wait, it's not even called Draw Something? Victory Television made a deal with Zynga for the rights to the app, which is very popular, and then adapt it into a TV game show, and they don't even use the name of the app?

Without the name tie-in, this show is literally just Win, Lose, or Draw.