PC industry unites to convince you that it's still relevant

It's no secret that the PC industry is hurting. Sales are down, in no small part because the PC itself isn't as important as it used to be — why get a basic computer when your phone is frequently good enough? However, that isn't stopping some heavyweights in the field from making a bid for relevancy. Recode understands that Dell, HP, Intel, Lenovo and Microsoft are uniting for a "PC Does What?" ad campaign that shows what newer computers can do. It'll reportedly run in China and the US, and it'll likely include a "sizable" marketing blitz. Don't be shocked if you see ads plastered all over the web and TV.

There have been general PCs-are-great ads before. Just look at Microsoft's "I'm a PC" pitch from 2008 if you need proof. However, this would mark the first time that several of these companies (including direct rivals) have banded together. The unity would represent a tacit admission that the PC market has diminished — it wouldn't otherwise need a boost to its public image, would it? It's hard to say if the campaign will be effective, but the promos won't hurt when there's a wave of interesting new PCs arriving at the same time.

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