Are Your Blog Readers Your Customers Yet?
Your business blog is a great way to garner huge traffic towards your platform. Attention from target niche is a big thing no doubt but it's of no use if the visitors are not turning into your customers. To ensure potential conversions, the post below offers some tested & proven strategic tips for the business blog owners.
- Robust smart blogging platform
Make sure to choose an elegant, clean and robust blogging platform when you start your blog. If the platform is clumsy or ugly, how can you expect your visitors to be confident about your business?
- Blog posts should directly answer buying reservations
If you have a fair share of traffic visiting your blog regularly but not choosing to be your buyer, it implies they have some sort of reservations regarding your product or service. So, try to find out what's preventing your visitors from becoming your customers and write posts explaining & addressing those points.
For example, it could be that your visitors are concerned about the high price tag of your products. Your work here is to explain politely that you only deploy premium raw materials & most talented craftsmen for best products -and quality does not come dirt cheap.
Other reservations could be – lack of knowledge on the most compatible pick from your product category, doubts about safety of personal & financial information and so on.
- Distraction- free page
You will have a hard time turning your blog visitors into customers if your page is full of distractions and cannot offer a straight-forward to-the-point presentation of your main goal. Let's say, your main goal is to sign up your visitors for your subscription program. A smart blog owner here would open the page with a huge banner highlighting mainly about the program. Maintain a single-column design & no sidebar so that the visitor's attention stays focused right on the subscription program. Besides, there would be a link to take the visitors right to the landing page of the program.
Do not add sidebar cluttered with badges, ads or widgets. The blog menu must follow a focused and clear format. The first menu would be on the most important aspect of your program or course. Your visitors are busy folks and more you distract- higher are the chances of them leaving you for another site.
- Real-life customer case studies
It would be great if your blog includes a section on real-life customer case studies where you will explain how your services have been beneficial to your previous customers. So, prepare a questionnaire with questions like-
- Why they chose you?
- How your services have been beneficial or fitting for them?
- Whether they would prefer you for repeat service?
If your new visitors find your previous customers confident about you, they would be inspired to take up your services as well.
- Polite, strategic CTA
CTA is a great way to encourage your visitors to engage in some potential action. But you have to be really polite and strategic with the placement of CTA- never be pushy.
One strategy here is to create curiosity for the reader at the end of every post so that he is inspired to know more about your products & services. So, end your posts like-"For more information, download my free ebook".
Then, you can also add a subscription box option at the footer where you will request the reader to enter his email so that you can keep him informed about your blog updates or special deals.
Social media icons work as a smart strategic CTA at the end of every blog post which will urge the reader to connect to your social networking accounts. Once they are on your social networking account, you can amaze them with lavish advertising and create a personal rapport with live chats. Personal bonding goes a long way in creating potential conversions.
Wrapping up
Try to understand your visitors or target niche, their doubts about your product, their wants from your site & mould your blog contents and promotional strategies accordingly.