Amazon Music launches AI-powered weekly playlists based on 'preferences and mood'
They start rolling out to US customers today.
Amazon Music has just launched new AI-powered weekly playlists based on the "preferences and mood" of listeners. This just means it scrapes what you've already been listening to and extrapolates further. It doesn't apply modern technology to gauge the actual mood of users.
The company says the playlists include "a curated mix of familiar favorites from their most listened-to artists and latest favorites to new discoveries." It's not dissimilar to how other music streaming platforms create personalized playlists, but these are focus on a specific theme that changes every week and are created using Amazon's Bedrock generative AI platform. The themes themselves are based on factors like sound, genre or mood and personalized on your listening history and change every week.
The snappy names reflect those themes and suggest the type of songs included, like "Empowerment Anthems" and "Melodic Flex." This seems similar to Spotify's Daylists, which also use cute little names. The Amazon playlists can be saved to the library or shared with friends via text or social media.
"The feature represents another way we're harnessing AI to help fans connect with more music that resonates with them," said Ryan Redington, General Manager of Amazon Music. He also said this brings a "new dimension" to the service by "creating personalized playlists celebrating their favorite artists while introducing new music that matches their unique tastes." Again, personalized playlists are nothing new.
Download the latest update to the app to get started. These weekly playlists are currently only available to US listeners and drop on Mondays.
This is just the latest AI-forward move by a music-streaming platform. Spotify recently introduced prompt-driven playlists and an AI DJ that takes requests. This isn't even Amazon Music's first dip into AI-infested waters. The platform already uses AI-enhanced search results that can be used to create playlists.